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Salon Assistant: What It Is and How It Fills Your Chairs

A salon assistant answers every call, books onto your live calendar, and runs win-back texts for lapsed clients. Compare the $99/month AI option to hiring a receptionist.

A salon assistant is the person or system that answers every incoming call, books appointments directly onto your live calendar, rebooks regulars, and handles cancellations so your chairs stay full. Unlike a front desk receptionist who just picks up the phone, a salon assistant owns the calendar end to end. Today that role can be a full-time hire, a hybrid split, or an AI system that runs 24/7 without shifts or sick days. For salons and spas, Sonorch runs that role on an iPad or Android tablet you already own, with an AI receptionist included on every plan. For salons and spas, Sonorch covers all of it from one app. A full-time front desk receptionist runs $32 to $40 per hour loaded in most metro areas. An AI salon assistant plan starts at $99 a month for up to 5 staff, month to month, with setup included. The arithmetic: a part-time receptionist working 25 hours a week at $22/hour costs roughly $5,400 per month. The AI plan at $99 covers unlimited calls with no overtime, no PTO, and no turnover. You can also test the phone and calendar on a free tier for cash and gift cards before committing to a POS plan. See the Pricing page for current plan details, and run your own numbers through the ROI calculator. Automated win-back text campaigns work on a simple rule: target clients who missed their last appointment or have not booked in 60 or more days. The system pulls the client's last-visited date and preferred stylist from your booking log. Messages reference the specific service and name the stylist, so a lash client gets a text like,

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