About us

We build the front desk that never misses a call.

Sonorch is the AI receptionist and point of sale for salons and restaurants — one system that answers the phone, books your live calendar and rings up the sale, so the people who work there can stay with the customer in front of them.

  1. 8:14 PM · Sunday

    A call is answered

    As your business, with nobody on shift.

  2. 8:16 PM

    The booking is made

    In the live calendar, inside your hours, with the right person.

  3. Tuesday · 3:40 PM

    The visit is paid for

    Service, retail and tip on one ticket, commission already split.

  4. Six weeks later

    They are asked back

    The visit wrote a customer record, and a text brings them in again.

Service businesses lose customers in the gaps — the call during a rush, the booking nobody wrote down, the regular nobody asked back. Sonorch closes those gaps without making a business feel like a machine.

What we build

One system for the phone, the book and the front desk.

The AI receptionist

Answers every call in natural conversation. Books, moves and cancels appointments in your live calendar, recognises regulars by their number, and puts a caller through to your team when a person is needed.

  • Answers around the clock
  • Unlimited calls and texts
  • A transcript of every call

The point of sale

Runs the register in salon mode — services, technicians, commission — or restaurant mode, with tables, kitchen tickets and split checks. Orders and cash keep working when the internet drops.

  • iPad, iPhone and Android
  • Zettle and Payroc card readers
  • Reports that export to CSV and PDF

Customer memory

Every sale and every call adds to one customer record, so a reminder, a review request or a win-back text reaches the right person at the right moment.

  • Online booking and reminders
  • A waitlist that fills cancellations
  • Card holds against no-shows
24/7calls answered, on every plan
30 daysfree trial, with no card
Unlimitedcalls and texts, with no minutes to run out
1 dayfor most businesses to go live, setup included

How we build it

Six rules the product is held to.

  1. 01

    Your calendar is the source of truth

    The receptionist offers the services, prices, people and openings you actually have, and never books a time you are closed.

  2. 02

    Confirm, then act

    Scheduling requests are checked against your rules and confirmed with the caller before anything is booked.

  3. 03

    Honest about being software

    It answers as your business and never pretends to be a named member of your team.

  4. 04

    A person is one step away

    When a caller needs someone, the receptionist can put the call through to your team.

  5. 05

    Remember only what callers said

    Caller memory comes from the caller’s own words, never from the receptionist’s, and you can delete any of it.

  6. 06

    Your data stays yours

    Each business is kept apart from every other. Export your customers and sales at any time, and ask for deletion when you leave.

Tim

Founder, Sonorch

Builds the phone system and the register that salons and restaurants run on. Spends most weeks on the phone with the people using them.

Read the writing on Insights →

Built on real calls

We test it the way your customers will use it.

A receptionist that works in a demo and fails on a Saturday is worse than none. So every change to Sonorch is tried on real phone calls, because that is where the problems are: a service asked for by its nickname, a caller who changes their mind halfway through a sentence, an “afternoon” that should never have meant noon.

When a call goes wrong, the failure is fixed where it starts and written down. That work is where the Insights posts and the knowledge base guides come from.

The company

Sonorch is a product of Lumoras LLC.

We build for businesses in the United States. Write to us any time at contact@sonorch.ai.